2012 Timex Easy Reader

“U.S. Time’s wartime expertise in research and development and advanced mass production techniques led to the creation of the world’s first inexpensive yet utterly reliable mechanical watch movement. The new wristwatch, called the Timex, debuted in 1950. Print advertisements featured the new watch strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster’s claw, or wrapped around a turtle in a tank. Despite these and other extensive live torture tests, the Timex kept ticking...By the end of the 1950s, one out of every three watches bought in the U.S. was a Timex brand watch.”