“Inspired by the items that are always getting lost between the cushions, Jam allows you to purposefully store your objects where you want them. With a space between two cushions, one can insert objects of his or her desire or hide objects of his or her personal dismay.”
The studio is a place of work, but to an artist or designer it feels like home.
“Paphop Wongpanich was born in 1979, Thailand. He is an interior design graduate from King Mongkut Institute of Technology, Landkrabang who has accidentally fallen in love with product design and chosen it as his career.”
Toting an open empty bag on the way to the store is awkward. If you’re a guy, you might as well carry a sign that says you left your masculinity at home. If you’re going anywhere other than a grocery store, you should probably make a note to alert the cashier before she puts all your product into the conveniently placed disposable bags directly in front of her; unless of course you didn’t buy anything, in which case you should probably get ready for a bag check at the door…that is if you remembered to bring your reusable bag in the first place.
A kraft tube mockup illustrates this concept for a hard shell storage space that might add functionality to existing reusable bags at home, in transit, and inside the store.